the education process is really difficult. it's really fragmented. i have two daughters, rachel and samantha, and one went through the process and the other is going through it now. and it's just really complicated, really expensive, and it's not necessary anymore. >> you know, of course facebook started in a college dorm, conceivably as a social network originally for students who were in college. what's going to differentiate chegg from any other social m network that is out there, and why as a student i would want to be on it? >> we think of it more as a connective learning platform. it's focused on the students' lifetime while in school, their academic needs, their needs as a student. it's probably more similar to linked-in, who is building the professional graph. and facebook's building the social graph. we're building 9 student graph. we have high school students that come into the network, fill out a profile. we know where they're going to go to college, we know what they're interested in, where they can get accepted, we can match them with sc